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Services marketing: integrating customer focus across the firm
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Collection Location Perpustakaan Pusat
Edition
Call Number 658.821 ZEI s
ISBN/ISSN 978-007-126393-1
Author(s) Zeithaml, Valarie A.
I. Bitner, Mary Jo II. Gremler, Dwayne D.
Subject(s) Services industries - marketing
Classification 658.821 ZEI s
Series Title
GMD
Language Indonesia
Publisher Boston: McGraw Hill, 2009
Publishing Year 2009
Publishing Place Boston
Collation xxviii, 708 hal.: ilus.: ind.; 26 cm
Abstract/Notes
Specific Detail Info
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Universitas Negeri Surabaya