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Market segmentation: how to do it, how to profit from it
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Collection Location Perpustakaan Pusat
Edition
Call Number V 658.802 MCD m
ISBN/ISSN 0-7506-5981-5
Author(s) McDonald, Malcolm
I. Dunbar, Ian
Subject(s) Market segmentation
Classification V 658.802 MCD m
Series Title
GMD Text
Language Indonesia
Publisher Amsterdam: Elsevier, 2004
Publishing Year 2004
Publishing Place Amsterdam
Collation xxv, 465 hal.: ilus.: ind.; 26 cm
Abstract/Notes
Specific Detail Info
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Universitas Negeri Surabaya