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EATING THE BIG FISH How Challenger Brands Can Compete Against Brand Leaders
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Collection Location Ruang Baca FE
Edition 2
Call Number 658.827 MOR
ISBN/ISSN 978-0-470-23827-1
Author(s) Morgan, Adam
Subject(s)
Classification 658.827
Series Title
GMD Text
Language
Publisher John Wiley
Publishing Year 2009
Publishing Place New Jearsey
Collation xxiv, 336 hlmn, 23,5 x 16 cm
Abstract/Notes
Specific Detail Info
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Universitas Negeri Surabaya