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International marketing, sixth edition
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Collection Location Perpustakaan Pusat
Edition
Call Number 658.8 KOT i
ISBN/ISSN 978-1-118-83028-4
Author(s) Kotabe, masaaki.
Helsen, Kristiaan.
Subject(s) Marketing
Classification 658.8 KOT i
Series Title
GMD Text
Language English
Publisher Singapore: John Wiley & Sons, 2015
Publishing Year 2015
Publishing Place Singapore:
Collation xxii, 595 hlm; app.:glos.:ilus.:ind.:ing; 26 cm
Abstract/Notes
Specific Detail Info
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Universitas Negeri Surabaya