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Marketing and the bottom line: the marketing metrics to pump up cash flow
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Collection Location Perpustakaan Pusat
Edition
Call Number V 658.802 AMB m
ISBN/ISSN 0-273-66194-9
Author(s)
Ambler, Tim
Subject(s) Marketing metrics
Classification V 658.802 AMB m
Series Title
GMD Text
Language Indonesia
Publisher London: Prentice Hall, 2003
Publishing Year 2003
Publishing Place London
Collation xii, 320 hal.: ilus.: ind.; 24 cm
Abstract/Notes
Specific Detail Info
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Universitas Negeri Surabaya