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Strategic brand management: building measuring, and managing brand equity
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Collection Location Perpustakaan Pusat
Edition
Call Number 658.827 KEL s
ISBN/ISSN
Author(s)
Keller, Kevin Lane
Subject(s) Brand management
Classification 658.827 KEL s
Series Title
GMD Text
Language Indonesia
Publisher New Jersey: Prentice Hall, 2003
Publishing Year 2003
Publishing Place New Jersey
Collation xxvi, 788 hal.: ilus.: ind.; 24 cm
Abstract/Notes
Specific Detail Info
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Universitas Negeri Surabaya