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Services marketing: people, technology, strategy
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Collection Location Perpustakaan Pusat
Edition
Call Number V 380.1 LOV s
ISBN/ISSN 0-13-126846-5
Author(s) Lovelock, Christopher
I. Wirtz, Jochen
Subject(s) Services marketing
Classification V 380.1 LOV s
Series Title
GMD Text
Language Indonesia
Publisher New Jersey: Prentice Hall, 2004
Publishing Year 2004
Publishing Place New Jersey
Collation xviii, 651 hal.: ilus.: ind.; 26 cm
Abstract/Notes
Specific Detail Info
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Universitas Negeri Surabaya