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Basic marketing research: a decision making approach
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Collection Location Perpustakaan Pusat
Edition
Call Number 658.83 MAL b
ISBN/ISSN 0-13-197121-2
Author(s) Malhotra, Naresh K
I. Peterson, Mark
Subject(s) Marketing research
Classification 658.83 MAL b
Series Title
GMD
Language Indonesia
Publisher New Jersey: Pearson Education, 2006
Publishing Year 2006
Publishing Place New Jersey
Collation xl, 630 hal.: ilus.: ind.; 28 cm
Abstract/Notes
Specific Detail Info
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Universitas Negeri Surabaya