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International marketing
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Collection Location Perpustakaan Pusat
Edition
Call Number V 658.848 CAT i
ISBN/ISSN 0-07-239884-1
Author(s) Cateora, Philip R
I. Graham, John L
Subject(s) Marketing
Classification V 658.848 CAT i
Series Title
GMD Text
Language Indonesia
Publisher New York: McGraw-Hill, 2002
Publishing Year 2002
Publishing Place New York
Collation xxv, 693 hal.: ilus.: ind.; 28 cm
Abstract/Notes
Specific Detail Info
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Universitas Negeri Surabaya