Marketing strategy and competitive positioning

Collection Location Perpustakaan Pusat
Edition
Call Number 658.802 HOO m
ISBN/ISSN 978-0-273-70697-7
Author(s) Hooley, Graham
I. Piercy, Nigel F II. Nicoulaud, Brigitte
Subject(s) Marketing
Classification 658.802 HOO m
Series Title
GMD
Language Indonesia
Publisher Harlow: Prentice Hall-FT, 2008
Publishing Year 2008
Publishing Place Harlow
Collation xviii, 614 hal.: ilus.: ind.; 25 cm
Abstract/Notes
Specific Detail Info
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