Advertising and integrated brand promotion

Collection Location Perpustakaan Pusat
Edition
Call Number 659.1 OGU a
ISBN/ISSN 978-0-324-56867-7
Author(s) O\\\'Guinn, Thomas
I. Allen, Chris T II. Semenik, Richard
Subject(s) Advertising
Classification 659.1 OGU a
Series Title
GMD
Language Indonesia
Publisher Ohio: South-Western, 2009
Publishing Year 2009
Publishing Place Ohio
Collation xiii, 726 hal.: ilus.: ind.; 28 cm
Abstract/Notes
Specific Detail Info
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