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Advertising and promotion: an integrated marketing communications perspective
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Collection Location Perpustakaan Pusat
Edition
Call Number 659.1 BEL a
ISBN/ISSN 978-0-07-128440-0
Author(s) Belch, George E
I. Belch, Michael A
Subject(s) Communication in marketing; Advertising
Classification 659.1 BEL a
Series Title
GMD
Language Indonesia
Publisher New York: McGraw-Hill, 2001
Publishing Year 2001
Publishing Place New York
Collation xxv, 838 hal.: ilus.: ind.; 28 cm
Abstract/Notes
Specific Detail Info
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Universitas Negeri Surabaya