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Integrated marketing communications in advertising and promotion
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Collection Location Perpustakaan Pusat
Edition
Call Number 658.8 SHI i
ISBN/ISSN 978-0-324-40808-9 /
Author(s)
Shimp, Terence A
Subject(s) Communications in marketing
Classification 658.8 SHI i
Series Title
GMD
Language Indonesia
Publisher Ohio: Thomson, 2007
Publishing Year 2007
Publishing Place Ohio
Collation xx, 629 hal.: ilus.: ind.; 28 cm
Abstract/Notes
Specific Detail Info
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Universitas Negeri Surabaya