Sports sponsorship and marketing communications: a european perspective

Collection Location Perpustakaan Pusat
Edition
Call Number V 796.069 8 LAG s
ISBN/ISSN 0273-687069
Author(s)
Lagae, Wim
Subject(s) Sport-marketing; Sports sponsorship; Communication
Classification V 796.069 8 LAG s
Series Title
GMD Text
Language Indonesia
Publisher London: Pearson Education, 2005
Publishing Year 2005
Publishing Place London
Collation xvi, 248 hal.: ilus.: ind.; 24 cm
Abstract/Notes
Specific Detail Info
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